Advertising on a kite...or put another way billboarding your beach for dollars
Eek.....don't be one of these monkey's. To quote the lines of angry PDX hip hop.."Resist, are you and actor or an activist?" These kind of people would brand their own asses for a dollar. the best part is the media-speak used to explain the eyeball opportunity that kitevertising presents. Keep reading to see how the other side sees things like this:
"At the beach, ads on the sails of kiteboards
Jul 10, 2006
Advertisers looking for a new venue to reach consumers as they head for the beach will be able to plaster their ads on kiteboarders’ sails starting this summer. The ad-laden sails skim and soar, drawing attention to their sponsor’s logo.
"At the beach, ads on the sails of kiteboards
Jul 10, 2006
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To find out how to get your client’s message gliding along the waterfront within view of consumers out having fun in the sun, read on.
This is one in a Media Life series on buying the new out-of-home venues. They appear weekly.
Fast Facts
What
Ads placed on kites that tow riders on wakeboards along beaches.
Who
Kite Billboard, headquartered in Largo, Fla.
How it works
Ads are printed on the entire surface of the kites, which tow riders across the water. The kites can also be used to tow wheeled boards over land and snowboards across icy surfaces.
Ad space ranges from 85 square feet to more than 300 square feet, depending on the size of the sail. “Sails are up to 50 feet long by 6 or 7 feet wide,” says president Antonio Martinho.
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